Post by alimularefin57 on Mar 13, 2024 0:01:35 GMT -5
Main metrics Let's see here what the main metrics associated with email marketing automation are. These are essential for measuring the effectiveness of marketing campaigns. Delivery rate View rate Opening rate Click through rate Conversion rate Delivery rate The delivery rate is very important and is taken into high consideration by both marketers and automation platforms. In fact, for marketers it is an index of the quality of the email marketing service. For platforms it is often an index of the quality of contacts (if many emails are not delivered, the addresses are often fake or the sender does not have a good reputation). View rate Many email clients today have a preview of the email, when this is displayed on the screen we have a view. This metric measures how far the email reaches the user's attention. Gmail, for example, has several folders and if your emails go to the promotions tab the view rate will probably be lower. Opening rate The open rate is a first real indication of how much the email is read and used. This metric can depend a lot on the quality of the email subject line, i.e. the quality of the copywriting and the relevance of the text.
Click through rate The click-through rate is the percentage AO Lists of users who click inside the email and therefore reach your site, a landing page or something else useful for your business. They absolutely must not have the appearance of an advertisement because in this way they will almost certainly end up forgotten. The key is to personalize the message and provide value every time we send an email. Emails must be informative and “useful” for users. They need to send them content that they can use to make more informed choices by connecting to the brand and product. Personalization also involves using personal information to make the email as if it were a private email addressed exclusively to that user. And this, of course, happens when user knowledge is in-depth and sent to the right segment. The use of the name and other devices are other elements that make everything more natural and true.
Types of automated emails Automated emails sent with email marketing automation tools can be mainly of two types: Transactional email (triggered email) Drip campaign (series of emails) Transactional emails are emails that are sent when a specific event occurs. For example, the user registers on your site and is sent an email confirming registration and requesting confirmation of the address. Or an e-commerce user places products in the cart and does not complete the purchase and is sent an email reminding him that he has items in the cart. Email drip campaigns can be triggered by a particular event or not and instead of being a single email they are multiple emails that have the objective of making the user perform a specific action related to marketing. For example, returning to the site, downloading content, reading something, offering a mini-course on the services offered by the site.
Click through rate The click-through rate is the percentage AO Lists of users who click inside the email and therefore reach your site, a landing page or something else useful for your business. They absolutely must not have the appearance of an advertisement because in this way they will almost certainly end up forgotten. The key is to personalize the message and provide value every time we send an email. Emails must be informative and “useful” for users. They need to send them content that they can use to make more informed choices by connecting to the brand and product. Personalization also involves using personal information to make the email as if it were a private email addressed exclusively to that user. And this, of course, happens when user knowledge is in-depth and sent to the right segment. The use of the name and other devices are other elements that make everything more natural and true.
Types of automated emails Automated emails sent with email marketing automation tools can be mainly of two types: Transactional email (triggered email) Drip campaign (series of emails) Transactional emails are emails that are sent when a specific event occurs. For example, the user registers on your site and is sent an email confirming registration and requesting confirmation of the address. Or an e-commerce user places products in the cart and does not complete the purchase and is sent an email reminding him that he has items in the cart. Email drip campaigns can be triggered by a particular event or not and instead of being a single email they are multiple emails that have the objective of making the user perform a specific action related to marketing. For example, returning to the site, downloading content, reading something, offering a mini-course on the services offered by the site.