Post by account_disabled on Dec 23, 2023 22:30:02 GMT -5
Editorial quality with editorial quality for the web. A very good in-depth article may be of no use if it does not have the right structure, the right keywords, the right length, etc. We have seen an industrial group white label the writing of its blog articles. to a press group. Result: very good in-depth articles. Nearly 400 articles indexed by Google in 10 months. AND… 20 readers per month. For what ? On the one hand the editorial choice. The articles target queries searched less than 100 times per month on average, whereas in this market there are many queries searched thousands or even tens of thousands of times. On the other hand, articles not written for the web and indexed at best on 2 or 3 keywords.
So dozens of articles, which do not interest many people and in any case Email Data not the profiles targeted by the industrialist and contents mainly referenced beyond the 2nd pages, therefore impossible to find. Between the development of the site, and the contract with the press group, I cannot imagine the budget that was invested. Demand analysis: We also look at online demand, the needs, the expectations of Internet users and the competition. This is particularly how you can refine your editorial strategy and know what to talk about. Ad click-through rate / organic click-through rate: Distribution of clicks between ads and natural search engine results. We often see brands creating lots of ads when in fact, on these queries, no one is clicking on ads.
Of course, if there is no click, there is no expense, but the brand will still have invested time and money to create the advertisements and campaigns... which in the end will be of no use since no one clicks on the ads. We also see brands investing heavily in ads at more than €10 per click while competition in natural referencing is very weak. Digital marketing: a fairly general observation By analyzing these sites of start-ups, VSEs, SMEs, major accounts, in France or abroad, in BtoB and BtoC, each time, I expect to find not only a beautiful site but above all a “good” site (from a business point of view): will this site really help the client develop their business? And almost every time, we make the same observation.
So dozens of articles, which do not interest many people and in any case Email Data not the profiles targeted by the industrialist and contents mainly referenced beyond the 2nd pages, therefore impossible to find. Between the development of the site, and the contract with the press group, I cannot imagine the budget that was invested. Demand analysis: We also look at online demand, the needs, the expectations of Internet users and the competition. This is particularly how you can refine your editorial strategy and know what to talk about. Ad click-through rate / organic click-through rate: Distribution of clicks between ads and natural search engine results. We often see brands creating lots of ads when in fact, on these queries, no one is clicking on ads.
Of course, if there is no click, there is no expense, but the brand will still have invested time and money to create the advertisements and campaigns... which in the end will be of no use since no one clicks on the ads. We also see brands investing heavily in ads at more than €10 per click while competition in natural referencing is very weak. Digital marketing: a fairly general observation By analyzing these sites of start-ups, VSEs, SMEs, major accounts, in France or abroad, in BtoB and BtoC, each time, I expect to find not only a beautiful site but above all a “good” site (from a business point of view): will this site really help the client develop their business? And almost every time, we make the same observation.
